TECHTRONIC INDUSTRIES PARTNERSHIP PROJECT
As I’m in the final year of my degree I have been working on my thesis. With my thesis at the beginning of the year we were presented with the opportunity to apply for a thesis project in collaboration with a company as an industry partnership. This specific company being Techtronic Industries (TTI) whom own Ryobi, AEG, Milwaukee and countless other huge brands within the tool sector.
These opportunities were extremely limited, and I was able to be successful in my application and I have been working in collaboration with a team of designers at the TTI head design office in Hong Kong throughout the duration of the project. This presented me an opportunity that I’m humbled by and a topic area that I’m very excited about.
Thus far I have competed my academic literature review and conducted my own primary research. This primary research consisted of analysing 94 online questionaries I collected from real world users and four in depth long format semi structured interviews. I have now completed initial mind mapping, initial concept development, presented my initial concepts and am now working on further refining and developing my primary chosen concept.
At this time, I unfortunately cannot reveal any details about the brief and design development as I’m under a Non-disclosure Agreement. However, as the project progresses and I’m able to share updates and publish my work I will update my online portfolio website.